GUsports

In 1994, Berkeley-based GU Sports forever changed the way athletes re-fuel during exercising by introducing the world to GU. Company founder Dr. William Vaughan, who first formulated the original energy bar, began experimenting with carbohydrates in gel form. He found that gel could transport energy to working muscles during training and racing a lot faster than bars –without stomach distress—and GU was born. Today, endurance athletes everywhere benefit from the performance-driven energy provided by easy-to-digest GU. GU Sports takes pride in its history but never stops improving its award-winning products, including GU2O, the low sugar, light tasting, electrolyte replenishing sports drink. For more information visit www.gusports.com